Diploma in Advertising (Dip. Advertising) with Marketing, E-Commerce and Public Relations
| HOW TO APPLY | LOCATION | STARTDATE | DURATION | FEES |
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this pageIntroduction
This course covers Advertising, introduces the participant to the power of PR and integrates both subjects through Marketing insights. In addition, candidates are given the opportunity to study the effectiveness of E-Commerce and Online Marketing in the creation and development of revolutionary Marketing strategies. The course has been developed jointly by advertising and marketing practitioners and academics. A practical case study based approach is applied to all areas of training. It is independently accredited by the Institute of Commercial Management.
Course Content
Advertising - Strategic
Introduction to Advertising; Representative Bodies; Codes of Practice. Relationship between Advertising, Advertisers, Media and PR. Advertising Agency: Structure, Appointment, Remuneration and Evaluation.
Advertising - Creative
The Creative Process, Themes, Rational and Emotional Motives to Purchase. Integration of Direct Marketing Concepts into Creative Strategy. Testing Creative Effectiveness. Campaign Creation and Development, Key Procedures, Considerations and Methodologies. Exploring Opportunities for Integration with other Communication Techniques, Sponsorship, PR, Sales Promotion, Direct Marketing and E-Commerce.
Advertising - Media Planning
Media Planning Process. Media Options, Identification and Critical Analysis. Budgeting for Media Choice and Scheduling. The role of media in the advertising and promotional mix. The media-buying department, form and function. Media classes and vehicles, structure, characteristics, planning, evaluation and scheduling. The media as relationship builders, growth and effect. Introduction to the new media, internet, interactive TV and electronic multimedia.
Advertising - Campaign Management
Formulating Strategic Advertising Campaigns to support Branding, Segmentation and Positioning Advertising Strategies; Advertising Campaign Research and Evaluation of Advertising Effectiveness - Pre and Post Testing Techniques; Understanding Consumer Behaviour and Market Research in Advertising Composition; Integrated Marketing Communications - Definition, Key Features and Benefits.
E-Commerce - Website Creation
The Business of E-Commerce & Online Marketing. Website Creation and Design. Introduction to Macromedia Dreamweaver. Dreamweaver - Page Creation and Preview, Website Formatting and Layout, Online Images, Tables and Frames. Setting up Web Links and URL's. Libraries, Templates, Forms, Behaviours and Timelines. Publishing and Website Management. Script Development - introduction to VBScript and JavaScript fundamentals. HTML development. Formatting, Links, Frames and Tables. Images and Animation - GIF Animation, Image Compression, Image Composition. Usability - Design and Layout guidelines for your Website, Usability Musts. Site Uploading - File Transfer Protocol.
Marketing Environment
Introduction to Marketing and the Marketing Concept. Barriers to Marketing implementation. The Marketing environment, political, economic, social and technical factors. The market information system. The market research process, collecting and analysing data. Reporting the findings.
Marketing Management
Marketing management and planning. Organisation and management of the marketing department. Corporate planning, SWOT analysis, competitor assessment and business strategy. Product portfolio planning, models and management. Developing a marketing plan, implementation and control. Market segmentation, targeting and positioning.
Public Relations
PR Defined. Its Role within the Promotional Mix. Agencies and Representative Bodies. The Media of PR, Form and Function. PR Techniques and Methodologies, Press Relations, Public Affairs, Lobbying, Press Releases, Broadcasting, Photography, Literature and Printing. The use of Corporate Video and Event Management. Theoretical Insights into Crisis Management, Contingency Planning and Corporate Image. PR Planning, Setting Objectives, Budgets, Proposals, Agency Appointment, Implementation and Evaluation. Maintaining Ethical Standards and Codes of Practice within PR. The Fundamentals of Sponsorship. Types of Sponsorship; Sports, Cultural, Education and Charity. The Sponsorship Management Programme; Objectives, Selection, Budget, Agency, and Event Management. Measurement of Effectiveness.
Presentation Skills
Preparation and Research; Speech Content – Subject Matter and Objectives; Speech Delivery and Variety; Body Language; Eye Contact etc; Presentation Aids e.g. Visuals, etc.; Management of Locations and Audiences; Presentation Structure.
Course Project
The course project is an integral part of the course. Groups are formed and each group is given the same project brief. The groups are then asked to present their recommendations to the examiners towards the end of the programme. This gives participants the opportunity to use the knowledge they have obtained during the course in a focused way and develops teamwork skills.
Methods Of Training
All subjects will be delivered by experienced business practitioners. Facilitators will utilise video, slides, workshops and case study material to ensure all modules are taught in an interesting and challenging environment.
Possible Careers
Graduates or mature students who are interested in a career in advertising or a related area. Selection is based on interview and academic achievement. Early application is advisable as places are limited. If you wish to arrange a consultation for this course please contact us on 020 7659 2060.
Lecturers
Advertising Training Ltd. maintains a panel of qualified and motivated lecturers who monitor each student’s progress.
Who Should Apply
Graduates or mature students who are interested in a career in advertising or a related area. Selection is based on interview and academic achievement. Early application is advisable as places are limited. If you wish to arrange a consultation for this course please contact us on 020 7659 2060.
Qualifications
Successful students qualify for the Diploma in Advertising (Dip. Advertising). The Diploma is awarded at Distinction, Credit or Pass Level. The diploma is accredited by the Institute of Commercial Management. I.C.M. is an independent organisation offering certification worldwide. I.C.M.'s website address is http://www.icm.ac.uk.
Venue
The venue for the course is Kings College (Waterloo Campus). The campus is within minutes of Waterloo, Bakerloo and Northern tube lines, and across the bridge from The Strand.
Start Dates
Please e-mail, or telephone 020 7659 2060 for future starting dates.
Times
6:30pm to 9:30pm two evenings a week for 14 weeks over three to four months. Students are required to attend all lectures and to be punctual at all times. If a student does not conform to these requirements or is disruptive in any way, he/she may be dismissed from the course. Application Process Enrollment for this course is available online; alternatively applicants can arrange a telephone consultation prior to enrolment. We are currently arranging consultations for this course.Fees
£995 (excl. VAT), £1169 (incl. VAT)
Fees are payable as follows: £234, including VAT, within 14 days of the date of letter of acceptance from Event Management Training Ltd. and the remainder, £935, 30 days prior to the date of commencement of the course.
All fees must be paid before the course starts.
Advertising Training Ltd. reserves the right to alter courses and any of the details contained in this website without prior notice, or to cancel or postpone courses at any time. Fees are not refundable unless a course is cancelled by Event Management Training Ltd.
